Fenty x Puma
The purpose was to bring together the key elements
of the SS18 collection, showcasing the
juxtaposition of surf and motor cross.
The deeper meaning of this gathering
point is built around boldness and high
energy in an unexpected setting during Coachella.
+ 10k+ product sales during event
+ 700+ attendees
+ 1M+ social impressions
Lead Design
Experiential Design
Production Design
2018
Drippin’ Coachella