Ready Player One Hot Topic Bus
The challenge was to pair Ready Player One’s Hot Topic merch partnership with the world of virtual reality. This resulted in designing a Ready Player One tour bus complete with a futuristic retail activation, theater, photo booth, plenty of selfie fodder, and obviously, tons of black light.
+ Over 4,500 Guests
+ 1,750 On-site Social Shares
+ Sold Out Merch
+ Earned National Media
Experiential Design
Production Design
2018
The Oasis Experience Bus