Ryan Strait

LiveStyle Music Events

LiveStyle is the largest global producer of electronic music events and world-class festivals. To promote their newest ventures, All My Friends, Friendship, and Breakfast Club – I led the creative development of the visual identity for the inaugural live music experiences.

 Art Direction
Lead Design
Production Design

2018–2020


All My Friends Music Festival

Friendship Music Festival


Breakfast Club Miami

Fenty x Puma

The purpose was to bring together the key elements of the SS18 collection, showcasing the juxtaposition of surf and motor cross. The deeper meaning of this gathering point is built around boldness and high energy in an unexpected setting during Coachella.

+  10k+ product sales during event
+  700+ attendees
+  1M+ social impressions


 Lead Design
Experiential Design
Production Design


2018

Drippin’ Coachella

Levi’s

 As an experiential designer, I worked closely with Levi’s creative team on the We The People event to ensure merchandising to tell the product story for 2019. This resulted in creating modular moments that could be converted for different types of uses.


 Lead Design
Experiential Design
Production Design


2018

We The People Event

Ready Player One Hot Topic Bus

The challenge was to pair Ready Player One’s Hot Topic merch partnership with the world of virtual reality. This resulted in designing a Ready Player One tour bus complete with a futuristic retail activation, theater, photo booth, plenty of selfie fodder, and obviously, tons of black light.

+  Over 4,500 Guests
+  1,750 On-site Social Shares
+  Sold Out Merch
+  Earned National Media



 Experiential Design
Production Design


2018

The Oasis Experience Bus



Perfect Circuit

I had the opportunity to lead all of the creative visuals for the e-commerce music instrument company in Los Angeles. The objective was to create unique identities for the digital promotion of sales campaigns, workshop events, and product giveaways. Drawing inspiration from the grittiness of analog sound, I designed visuals influenced by the do-it-yourself nature of synthesizer culture.

 Lead Design
Art Direction
Production Design

2019–2020


Homepage Website Banners

Social Media: Sales and Events Graphics

YouTube Graphics

Ethereum

 Devcon 4 brought Ethereum's ecosystem to Europe with a 2018 event at the Prague Convention Center. With 3,000 strong in attendance, Devcon was filled with talks, experiences, and had more enterprise support than ever before. As the lead designer, I had the opportunity to produce all of the digital and print assets showcased.


 Lead Design
Experiential Design
Production Design


2018

Devcon IV Conference

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